Ready for a challenge?
A new year is often used for inspiration, new visions, and new dreams. The truth is you can use each day to inspire greatness, so let’s go!
As the CEO of Fruition Publishing Concierge Services, I want all authors to succeed and provide transformation to their audience. Working several years in the publishing industry, what I have discovered is that most authors do not know:
- Who their target audience is.
- How to communicate effectively to their target audience. (It’s hard to grow what you don’t know.)
- How to SELL! Your financial success boils down to “sales.” Too many people do not like this word, which is reflected in their efforts.
Of course, I could go on and on about a lack of marketing knowledge, but the industry secret is that most publishers lack marketing knowledge. Think about it: why would the top traditional publishers only accept celebrities and those with large followings? It is not because “they want a book that sells,” but because they want to use YOUR numbers/community to do the work versus them. Imagine that! They are using YOUR numbers and only giving you 2-10% of the profits for making them rich. (If you have not seen my YouTube video Why the Top 5 Publishing Companies are “Cowards,” please click here.)
As part of what I refer to as the Fruition Publishing Advantage, I am starting a challenge with our clients to increase their book sales and visibility. They will receive templates and marketing training. If you are interested and would like to be on our signup list, please click here to apply.
Here’s to your success,
-Alesha Brown, CEO, Fruition Publishing Concierge Services
Award-Winning Entrepreneur|Publisher|Transformational Speaker