Author vs. Authorpreneur: Which One Are You?
Last night, I had the privilege of speaking at the Write On! Nonfiction Authors’ Group in Virginia Beach. The room was full of passionate authors, bloggers, and aspiring writers —…
The Truth About Bookstore Dreams: What First-Time Authors Need to Know About Big-Box Shelf Space
“If you're a new author, chasing shelf placement at a big-box store was never the path to true success—and it certainly isn’t now.”(Featured in Published! Magazine, July 2025 Issue, Page…
What This Means for You: The Truth Behind Breaking Through as a New Author in a Gatekept Industry
If the recent Publishers Weekly article on Barnes & Noble’s evolving relationship with independent publishers seemed like high-level industry noise to you, I want to reframe that conversation, because what’s…
Barnes & Noble’s Indie Dilemma: Why Diverse Voices Still Need Allies
The recent Publishers Weekly piece titled “Independent Publishers Are Fed Up with Barnes & Noble’s Buying Practices” pulls a curtain back on what I, as a former Barnes & Noble…
Why Being “Published” Is Not Enough: The Truth About Profitability in Publishing in Light of Amazon’s New Royalty Changes
Why Being "Published" Is Not Enough: The Truth About Profitability in Publishing in Light of Amazon’s New Royalty Changes By Alesha Brown, Publishing Industry Expert & CEO of Fruition Publishing…
Alesha Brown Named 2024 Trailblazer of the Year by the Women in Publishing Summit
Alesha Brown Named 2024 Trailblazer of the Year by the Women in Publishing Summit https://youtu.be/ye-bS7-UK2wOn Saturday, March 8, 2025, a significant milestone was reached at the Women in Publishing Summit—not…
Fruition Publishing Tips for Authors: Profitability and Strategic Planning
Fruition Publishing Tips for Authors: Profitability and Strategic Planning 1. Understanding the Current Industry Rate of Returns As of December 30, 2024, the book publishing industry is experiencing a standard…
How Major Media Coverage Can Transform Your Brand (and Why It’s Not What You Think)
We all dream of seeing our business, brand, or book on major media platforms—whether it’s Inside Edition, the Tamron Hall Show, or Entrepreneur Magazine. The spotlight, the credibility, the authority...…
Transparency vs. Ethics: What Authors and Publishers Must Learn from the St. Martin’s Press Controversy
In the ever-evolving publishing industry, the recent controversy involving St. Martin’s Press serves as a crucial lesson for both authors and publishers. At the heart of the issue lies a…
Unlocking the Secrets of Pricing and Profit: Why Most Authors Miss the Mark and How You Can Get It Right
By Alesha Brown, Founder and CEO As an author, you’ve poured your heart, soul, and countless hours into your book. But there’s a crucial aspect of being a successful author…