If Your Expertise Can’t Be Explained in 30 Seconds, It Won’t Sell

There is a strange thing that happens with smart, experienced professionals. They know their work. They have the years, the results, the training, the client stories, the scars, and the…

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Why Being “Well-Rounded” Is Killing Your Authority

For years, professionals have been encouraged to be “well-rounded.” Develop multiple skills. Expand your knowledge. Be versatile. And in many contexts, that advice makes sense. But when it comes to…

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What the Publishing Industry Still Gets Wrong About High-Level Professionals

I repeatedly see a disconnect between what high-level professionals actually need from publishing and what the industry continues to offer. It is not a small gap but a structural misunderstanding…

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How to Turn One Idea Into an Ecosystem (Not Just a Book)

One of the most common misconceptions I see among high-level professionals is the belief that their ideas belong in a book. And while that may be true, it is incomplete.…

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Why Most “Thought Leaders” Are Replaceable (And How to Make Sure You’re Not)

There is a hard truth that most professionals operating under the label of “thought leader” do not want to confront: Many of them are replaceable. Not because they lack intelligence.…

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The $100K Mistake Experts Make Before They Ever Write Their Book

There is a mistake I see high-level professionals make before they ever write their book. It is not about writing skills. It is not about publishing options. It is not…

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You Don’t Have a Book Problem—You Have a Positioning Problem

One of the most common conversations I have with high-level professionals starts like this: “I know I need a book.” And in many cases, they’re not wrong. A book can…

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What Brandy’s Memoir Teaches About Telling Your Truth Without Getting Sued

For years, aspiring memoir writers have asked me the same thing in different ways: “If I tell the truth about what happened to me, can I be sued?” And my…

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It’s Business, Not Personal: What One Publishing Decision Revealed About Author Success in 2026

While I was speaking at the Women in Publishing Summit on Beyond the Book: Building Recession-Proof Income Streams AI Can’t Replace, I found myself reflecting on a recent publishing decision…

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Beyond the Book: Building Recession-Proof Income Streams AI Can’t Replace

I say this EVERY year, but I truly cannot believe it’s almost time for the Women in Publishing Summit — my FAVORITE publishing conference!If you are serious about publishing, visibility,…

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